The children of Wisconsin will be the healthiest in the nation.
Our Vision
Our Mission
CARE: Care, Advocacy, Research, Education
Our Values and Guiding Behaviors
Our five values and their guiding behaviors inspire our mission and vision by demonstrating our passion and care for children, families, and each other:
- Purpose: Act in service of children and families by focusing on the safest, highest quality care and accountability.
- Collaboration: Work together by respecting diverse perspectives, inviting contributions and including people in relevant decisions.
- Integrity: Build confidence and trust by treating others with respect and equity, communicating openly and following through on commitments.
- Health: Be at our best by achieving balance and well-being, cultivating belonging and maintaining a positive outlook.
- Innovation: Commit to improvement by learning from our community and colleagues, embracing curiosity and creating a safe environment to learn and try new things.