Children’s Wisconsin proudly supports the Safe Roads Challenge! It is a movement aimed at reducing traffic collisions and their impact on families and communities. Through the Safe Roads Challenge app-they offer fun competitions, exclusive rewards, and a variety of gift cards, all designed to motivate and encourage safe driving. We’re all about rewarding positive driving habits!

Download the Safe Roads Challenge app, available on both the Apple Store and Google Play, start earning rewards for safe driving now!

According to the Wisconsin Department of Transportation, over 18,800 teen driving crashes occurred in Wisconsin in 2024. In these crashes, 70 people were killed and 5,784 were injured—highlighting the urgent need for improved road safety among young drivers.

The Safe Roads Challenge (SRC) app is an all-in-one solution that not only tackles major causes of vehicle collisions but also makes safe driving fun and rewarding. The SRC app directly addresses several of the leading factors contributing to collisions, including speeding, distracted driving, aggressive and reckless behavior, and inexperience behind the wheel.

By integrating gamified features such as competitions, rewards, detailed driver scoring, and leaderboards, the SRC app serves as the ultimate companion for safe driving—encouraging positive habits while making every journey fun and meaningful.

With a wide range of year-round themes, challenges, and contests, Safe Roads Challenge engages young drivers in a meaningful and impactful way. Each month features new and exciting opportunities for everyone to participate. By driving safely and tracking your trips, you earn entries into contests and challenges that reward drivers with gift cards redeemable at over 250 brands.

Every time you get behind the wheel, practice safe driving by aiming for a total score of 80 or higher. Earn a daily score of 80+ to receive an entry into the grand prize draw—the more entries you collect, the better your chances of winning. Plus, participate in daily, weekly, and monthly challenges and contests for even more opportunities to win prizes!

The Safe Roads Challenge is compliant with the General Data Protection Regulation (GDPR) of the EU privacy law and human rights law. That means your scores, location, and personal information will never be shown to your employer, third-party, or anyone. With your privacy protected, you can focus on your scores and rewards in peace!